Approach to innovation

IELTS Academic Reading Passage

People tend to think that any new technology or device is an act of genius; something that has required vision and insight to create and then develop into a marketable product. The fact is that innovations were often already ‘out there’ in the public domain in some form or another. They tend to evolve from notions that have been around for years but that had not, until that point, been suitably adapted. One expert calls this the ‘long nose’ approach to innovation, whereby new concepts come into the world slowly, gradually revealing all they have to offer.

Question 1

Read the text and answer the question by selecting the correct response.

Choose the correct letter, A, B, C or D.

Write the correct letter in box 1 on your answer sheet.

 

1. What is the writer’s main point about innovation?

  A.  Many new products fail to interest consumers.

  B.  New products are not always based on new ideas.

  C.  Creators of new products require a unique set of skills

  D.  New products are easy to distinguish from old ones.

Check Your Answers After Doing Test
Questions Set 1 Answers

Solution:

 

   Answer Table

1. B

Resources:

Do you want to learn more about Otter?

Study Abroad

Academic Reading Passages

Finding our way

Finding our way

A “Drive 200 yards, and then turn right,” says the car’s computer voice. You relax in the driver’s seat, follow the directions and reach your destination without error. It’s certainly nice to have the Global Positioning System (GPS) to direct you to within a few yards...

EXTINCT: THE GIANT DEER

EXTINCT: THE GIANT DEER

PASSAGE Toothed cats, mastodons, giant sloths, woolly rhinos, and many other big, shaggy mammals are widely thought to have died out around the end of the last ice age, some 10,500 years ago. Extinct: the Giant Deer A The Irish elk is also known as the giant deer...

Educating Psyche

Educating Psyche

Educating Psyche Educating Psyche by Bernie Neville is a book which looks at radical new approaches to learning, describing the effects of emotion, imagination and the unconscious on learning. One theory discussed in the book is that proposed by George Lozanov, which...

Economic Evolution

Economic Evolution

A Living along the Orinoco River that borders Brazil and Venezuela are the Yanomami people, hunter-gatherers whose average annual income has been estimated at the equivalent of $90 per person per year. Living along the Hudson River that borders New York State and New...

Eco-Resort Management

Eco-Resort Management

A Ecotourism is often regarded as a form of nature-based tourism and has become an important alternative source of tourists. In addition to providing the traditional resort-leisure product, it has been argued that ecotourism resort management should have a particular...

IELTS Academic Reading – Band Score Description and Calculation

IELTS Academic Reading FAQs

IELTS Academic Reading FAQs What types of texts will I encounter on the IELTS Reading test? You may encounter a range of text types, including academic articles, reports, newspaper articles, and advertisements. The texts will cover a range of topics, from science and...

Pin It on Pinterest

Share This