Some people say that advertising encourages us to buy things we do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer. 

The main topics in the above IELTS Writing Task 2 essay are:

  •  The Impact of Advertising on Consumer Behavior
  • Encouragement to Buy Unnecessary Items
  • Information About Innovative Products
  • Consumer Empowerment and Informed Decision-Making
  • Ethical Considerations in Advertising


Model Answer: 

In today’s consumer-driven world, advertising plays a pivotal role in shaping our purchasing decisions and influencing our choices. Some argue that advertising encourages us to buy unnecessary items, while others contend that it informs us about innovative products that can enhance our lives. In my view, both perspectives hold merit, and the impact of advertising largely depends on the nature of the advertisement and the consumer’s discernment.

 To begin with, it is undeniable that advertising often lures consumers into purchasing items they do not genuinely need. Advertisers use persuasive techniques, such as emotional appeals and celebrity endorsements, to create a desire for products that may be superfluous in our lives. For example, many people are enticed by the allure of the latest smartphone models, even if their current devices meet their communication needs. This excessive consumption can be detrimental to both individuals and the environment.

 On the other hand, advertisements also have the potential to introduce us to new products and innovations that genuinely improve our lives. They serve as a valuable source of information about technological advancements, health and wellness products, and other beneficial offerings. For instance, medical advertisements can educate us about life-saving medications and treatments, leading to better health outcomes.

 Furthermore, advertising can empower consumers by offering them choices. Individuals can make informed decisions based on their preferences and needs when presented with a range of options. This fosters competition among businesses, which can lead to better quality products and lower prices. Moreover, advertisers should prioritise ethical practices and promote products that genuinely benefit society rather than solely aiming for profit. Balancing the positive and negative aspects of advertising is crucial to harnessing its potential for the betterment of individuals and society.

 In conclusion, advertising is a double-edged sword. While it can indeed encourage unnecessary consumption, it also informs us about products that can enhance our lives. Ultimately, consumers are responsible for exercising discernment and making conscious choices.

Vocabularies: 20 Words

This table provides information about each word, including its type, meaning, pronunciation, root, related words, word family, synonyms, antonyms, and example sentences.

Word Type Meaning Pronunciation Root Related Words Word Family Synonyms Antonyms Examples
Advertising Noun The action of promoting products or services ˈædvərˌtaɪzɪŋ Advertise Promotion, Marketing Advertiser Promotion, Marketing None Advertising influences consumer choices.
Encourage Verb To inspire or stimulate action or behavior ɪnˈkɜːrɪdʒ Courage Motivate, Persuade Encouragement Motivate, Persuade Discourage, Deter Advertising can encourage impulsive buying.
Need Noun A necessity or essential requirement niːd None Requirement, Essential Needful Requirement, Necessity Luxury Advertising often creates artificial needs.
Product Noun An item or goods produced for sale ˈprɒdʌkt Produce Merchandise, Item Production Merchandise, Item None Advertisements showcase various products.
Improve Verb To make something better or more desirable ɪmˈpruːv Prove Enhance, Enhance Improvement Enhance, Upgrade Deteriorate New products aim to improve our lives.
Perspective Noun A point of view or way of thinking pəˈspektɪv Spect View, Outlook Perspective View, Outlook Bias Different people have different perspectives.
Impact Noun The effect or influence of something ˈɪmpækt Pact Influence, Effect Impactful Influence, Effect None Advertising has a significant impact on consumers.
Nature Noun The inherent or essential qualities of something ˈneɪtʃə Nat Character, Essence Natural Character, Essence Artifice The nature of advertisements can vary.
Lure Verb To attract or entice someone lʊr None Attract, Tempt Luring Attract, Tempt Repel Advertisements often lure consumers with promises.
Superfluous Adjective Excessive or unnecessary suːˈpɜːrfluəs Super Excessive, Redundant Superfluity Excessive, Redundant Essential Avoid buying superfluous items.
Persuasive Adjective Capable of convincing or influencing pərˈsweɪsɪv Persuade Convincing, Influential Persuasion Convincing, Influential Unconvincing Effective advertisements are persuasive.
Celebrity Noun A famous person, often in the entertainment industry səˈlɛbrəti Celebrate Star, Icon Celebrity Star, Icon Unknown Many advertisements feature celebrity endorsements.
Entice Verb To attract or tempt someone ɪnˈtaɪs None Tempt, Attract Enticement Tempt, Attract Repel Advertisements try to entice consumers.
Excessive Adjective More than what is necessary or reasonable ɪkˈsɛsɪv Excess Overabundant, Immoderate Excessiveness Overabundant, Immoderate Moderate Avoid excessive spending due to ads.
Innovation Noun The introduction of new ideas, methods, or products ˌɪnəˈveɪʃən Novus Creativity, Novelty Innovative Creativity, Novelty Stagnation Advertising often promotes innovation.
Empower Verb To give power or authority to someone ɪmˈpaʊər Power Enable, Authorize Empowerment Enable, Authorize Disempower Advertising can empower consumers to make choices.
Discernment Noun The ability to judge and make good decisions dɪˈsɜːnmənt Discern Judgment, Perception Discerning Judgment, Perception Indiscernment Consumers need discernment when buying.
Ethical Adjective Relating to moral principles and values ˈɛθɪkəl Ethos Moral, Honorable Ethics Moral, Honorable Unethical Ethical advertising respects consumer rights.
Conscious Adjective Aware, deliberate, and intentional ˈkɒnʃəs Con- Mindful, Deliberate Consciousness Mindful, Deliberate Unconscious Make conscious choices when shopping.
Responsibility Noun The state or fact of being accountable rɪˌspɒnsəˈbɪləti Respond Accountability, Duty Responsible Accountability, Duty Irresponsibility Both consumers and advertisers share responsibility.

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